I had originally planned the magazine for a different kind of audience. The magazine was originally going to be a magazine aimed at rock lovers in general, boys and girls. However in response to a question asking the favorite genre of music female interviewees did not fancy rock or heavy metal but the male ones did. Therefore I had to change my idea of a rock magazine catering to boys and girls and came up with the idea of a rock magazine catering only to the guys.
A market research showed that very few rock music magazines and magazines in general are targeted at both male and female audiences. I did find a magazine but it included artistes and bands which only male audiences like. The kinds of music magazines enjoyed by girls are those that include rappers and pop stars. Being a fan of rock music just like most of the male enthusiasts that were inquired from I decided to make a magazine which focuses primarily on rock music. According to the results of my survey rock music was the most popular especially among the guys. I studied some music magazines mentioned earlier and made notes on the kind of language, text, photographs and other design features of these magazines. The articles and topics chosen by me for the magazine were chosen because they were found to be most popular among the young male rock enthusiasts. For example I chose to include the latest rock music charts from Pakistan, I also chose to include rock star interviews because these would definitely attract and persuade young rock enthusiasts to buy.
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